A digital powerhouse of media, entertainment and cultural influence on a continental scale. This is Flamengo!
View Media Kit
A digital powerhouse of media, entertainment and cultural influence on a continental scale. This is Flamengo!
View Media Kit
Source: follower counts, owned platforms. Engagement rate: Rival IQ, December 2024 to May 2025.
A phenomenon of reach, retention and engagement
Source: Rival IQ, December 2024 to May 2025.
From the passion of 45 million followers came an ecosystem that deepens the bond with supporters and expresses a way of life. Here you will find multiplatform content, immersive experiences at the club, and the strategy behind a phenomenon of reach, retention and engagement.
YouTube
TikTok
X
Kwai
Maracanã
Gávea
Ninho do Urubu
6 million unique registrations, every one of them passionate
Flamengo has a great squad in front of the cameras too. Through VOD you get closer to the club with news, features, humour, tactical analysis and guests. Starting with the man himself, Zico. What a cast!
The Galinho de Quintino. Ambassador and Flamengo's greatest idol, the finest player in the club's history and one of the greatest in the world. His number 10 shirt is sacred at Gávea.
World champion goalkeeper. Flamengo ambassador and idol.
Sports commentator who has worked at SporTV, Fox Sports and ESPN, and covered the 1994 World Cup at just 21. He brings all that experience to Flamengo supporters.
The Emershow. The club's presenter and commentator, he combines warmth with professionalism to give voice to Mengão's most stirring moments.
A presenter who has worked at Record, ESPN and Fox Sports, she brings charisma, energy and a love for Mengão. She bridges supporters and club with lightness, warmth and plenty of enthusiasm.
Comedy meets a passion for Flamengo. Rei follows the daily life of red-and-black memes, connecting the club with younger generations.
A passionate, switched-on pundit. He pairs tactical knowledge with the language of younger audiences, connecting Flamengo to new generations.
A title-winning left-back for Flamengo, now a pundit. He carries the club's history in his feet and turns experience into authoritative analysis.
